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27 Nov 2018 05:11

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<h1>DailyMail, WPP And Snapchat To Launch Truffle Pig The Content Advertising Firm</h1>

<p>DailyMail is teaming up with two of the world’s greatest names in marketing, content material and group to launch the primary joint international digital content material agency. Making the announcement on board the MailOnline yacht on the Cannes Lions festival on Tuesday, it was revealed Truffle Pig can be a collaboration with advertising agency WPP and social app Snapchat.</p>

<p>Jon Steinberg, CEO, Daily Mail North America, met with Sir Martin Sorrell, founder and CEO of WPP, Snapchat co-founder Evan Spiegel, and Alexander Jutkowitz, Managing Companion, Group SJR, to launch the initiative. The new company, which can combine the best of global agency, newsroom and social media talent, will provide brands unprecedented reach and alternative by way of content planning, growth and creation in addition to amplification throughout digital media sites and platforms.</p>

<p>Mr Steinberg, who will be a part of the Board of Truffle Pig, said the venture could be an ‘evolution not a revolution’ of the way the content material agencies work. ‘A truffle pig finds the uncommon and tasty,’ he stated. ‘With the necessity for story-pushed advertising on our sites and those of different media corporations, and new ad codecs like Snapchat, manufacturers need a truffle pig.</p>
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<p>‘We are excited to work with the world’s main brands, their media agencies, and all digital platforms to bring a novel take on digital advertising. Mr Steinberg told journalists Truffle Pig was going to ‘totally evolve the best way media planning and creative processes get done’. He added: ‘I say evolve because we’re not altering issues, we’re just tight-knitting it collectively somewhat bit more.</p>

<p>The company will offer services comparable to content material creation, multimedia reminiscent of infographics and GIFs, video and images, social media administration and viewers growth. Sir Martin, CEO of WPP, the world leader in advertising and marketing providers, said: ‘In a digital world overflowing with content, consumers crave quality. Mr Spiegel added: ‘It’s been an amazing expertise to work with the Day by day Mail on their Uncover channel and innovate alongside them.</p>

<p>Mr Jutkowitz, who has been appointed Truffle Pig’s CEO, said: ‘Content and truffles are nearly precisely alike. All content material is equal, however some content is more equal than others. ‘And truffles are a bit of more equal than some of the fungus we see in the world. ‘And who wants this type of content? Properly, it’s numerous those beasts that are out there, whether it’s brands, shoppers - all people desires to be producing, and interested by nice content material.</p>

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